Industry Outlook

In terms of volume, the global market for yogurt stood at 36,500.1 Kilo Tons in 2020 and expected to reach 49,254.4 Kilo Tons by 2029, expanding at a CAGR of 3.5% during the forecast period from 2021 to 2029. Europe led the yogurt market in 2020 and expected to display similar trend throughout the forecast period. Asia Pacific expected to be the fastest growing market during the forecast period.

Yogurt is a dairy product that is manufactured through the bacterial fermentation of milk. Cow milk is commonly used to manufacture yogurt. Per capita yogurt consumption has increased significantly over the past decade, majorly driven by millenials. New product developments by leading manufacturers has resulted in steady growth of yogurt market over the years, and specifically targeted towards the younger population. Yogurt also consumed as an appetizer, side dish, desserts and snacks among others. Further, yogurt can be made into a drink and can be strained to make it thicker. Essential nutrients included in yogurt is one of the key factors augmenting market growth at present, and is also preferred by the older population as consumption of yogurt contributes to teeth and bone health due to high amounts of calcium present in them. One cup of yogurt includes approximately 20% of calcium and 25% of protein. Further, Greek yogurt has a high protein content, leading to its high preference among consumers. Zinc, phosphorus, riboflavin, and vitamin B12 are some of the other essential nutrients that are present in yogurt. Growing awareness regarding the inclusion of such nutrients in yogurt has created a stir among the population leading to higher consumption, which in turn is pushing market growth.

U.S. is one of the growing markets for yogurt, with Greek yogurt capturing the attention of the consumers, as it is the most consumed type of yogurt within the country. Greater advertising spending on yogurt and rising availability of yogurt in retail chains are some of the key factors responsible for the steady market growth of yogurt in the U.S. However, high sugar and fat content in yogurt is associated with increased risks of obesity, which is a key factor impeding the growth of the market. Only 9% of the several brands of yogurt that are available in retail chains have a low sugar content. Further, only 2% of the yogurts that are targeted towards children have a low sugar content. Daily sugar intake of a child aged between 4-6 years should not exceed 90 grams. However, a single cup of yogurt served to a child aged between 4-6 years could exceed the specified limit of sugar intake recommended for them.

"Strained Yogurt Captured Major Chunk of the Market in 2020, and Expected to Display Similar Trend in Coming Years"

In terms of market value, strained yogurt accounted for the major share in 2020, followed by unstrained yogurt. Greek yogurt and Icelandic Yogurt/Skyr are the two major types of strained yogurt. Greek yogurt is particularly famous among consumers, especially in the developed economies of North America and Europe. Greek yogurt is heavily strained in order to remove the whey included in the product to make it thicker, while retaining the sour taste.

Low sugar content in strained yogurts is one of the key factors boosting demand for this segment. Greek yogurts particularly famous among consumers in the U.S., with more than 70% of the Country’s population opting for this type of yogurt due to easy digestibility. Further, consumers also prefer Greek yogurt as a breakfast item. Chobani LLC was one of the first manufacturers to introduce Greek yogurt to the U.S. population back in 2005. Chobani accounted for a market share of close to 40% in 2020. These are some of the factors augmenting market growth of Greek yogurt in the country.

"Demand for Plant Based Yogurt is Expected to Display Steady Growth in Coming Years"

Based on source, the plant segment expected to generate the fastest growth during the forecast period from 2021 to 2029. Soy milk, almond milk, and coconut milk are also used to manufacture yogurt. Yogurt made from soy milk is the preferred choice among consumers. Factors such as rising awareness about lactose-free dairy products among consumers, and growing base of lactose intolerance population are contributing to the growth of non-dairy yogurt segment. Soy yogurt is made from soybeans, which contains essential nutrients such as amino acids, vitamins, minerals, and healthy fats. Soy yogurt considered   cholesterol free alternative to dairy yogurts. Further, consumption of soy yogurt lowers the cholesterol level in blood and lower the risks of cardiovascular diseases as soy contains polyunsaturated fats that contributes to lowering the risk of heart diseases. Moreover, consuming soy yogurt with a fruit also reduces the incidences of cancer as isoflavones in soy contain estrogen like properties that aids in lowering the risks of cancer. Demand for almond yogurt has also witnessed a steady increase over the past few years. Almond yogurt is made from almond milk, which is made from ground almonds and water. Almond yogurt consists of essential nutrient such as fiber, vitamin E, antioxidants and magnesium among others.

"Europe is Likely to Dominate the Global Yogurt Market throughout the Forecast Period"

Based on geography, Europe accounted for major market share in 2020 and likely to continue dominating the market in the coming years. Yogurt is gaining importance among the geriatric population, which is a key factor pushing market growth. Consumption of yogurt reduces the risk of frailty among the elder population. Old age is associated with several health complications and nutritional deficiencies, which includes immunosenescence, and musculoskeletal impairment among others. European countries such as Italy, Germany, France, Portugal and Greece have the highest number of geriatric population and these factors have attributed to the high growth of the yogurt market in the region. Further, Germany, Netherlands, Ireland, France, and Turkey have the highest per capita consumption of yogurt, compared to the other countries across the globe. Lactalis, Danone and Arla Foods are the key players operating in the yogurt market in Europe.

Asia Pacific expected to be the fastest growing market for yogurt during the forecast period with China, India and Japan spearheading the growth of the market. China was ranked as the second largest dairy industry in the world after U.S. with sales crossing the US$ 55 Bn mark in 2020. Consumers in China consider yogurt as a nutritional food product, which also aids in easy digestibility.

"Product Development is one of the Key Strategy of the Companies Operating in the Yogurt Market"

The global yogurt market is marked by intense competition from major players operating in this market. Strategic mergers & acquisitions, product innovations, joint ventures and partnerships, and geographical expansions are some of the key strategies adopted by the leading players to ensure long-term sustenance in the market. Key players operating in the field of yogurt include Arla Foods, Amul Milk Union Ltd., Britannia Industries Ltd, Chobani LLC, General Mills, Inc., Groupe Danone S.A., Grupo LALA, Groupe Lactalis, Muller Milk & Ingredients, Mother Dairy Fruits & Vegetables Pvt. Ltd., Nestle S.A., and Yakult Honsha Co. Ltd. among others.

In September 2021, Arla Foods created a new innovation with fruit yogurts that debuted in the German market; the new yogurt consists of 75% organic yogurt and 25% organic fruit named as Bio Nur. An average yogurt contains 14 grams of added sugar and this factor has raised serious concerns among the consumers regarding its health benefits. The new product launched by Arla contains no added sugar and contains only 6.8-7.7 grams of sugar, which depends on the type of fruit. This product has been aimed at the health conscious population, and with the introduction of these new products, the demand for yogurt in Germany is expected to maintain its growing trend in the coming years and it is also expected to help Arla Foods to strengthen its position in the yogurt market.

Further, in 2020, Chobani LLC launched Chobani Smooth non-Greek classic yogurt. This product is the Company’s maiden venture into the traditional yogurt category, with less amounts of sugar and more protein content compared to the other traditional yogurts that contain fair amounts of sugar in them. Chobani Smooth has been developed with 25% less sugar and approximately 1%-1.5% of fat content and double the protein content compared to other traditional yogurts. It is made by light straining in order to retain the protein content found in milk combined with a unique blend of probiotics and active cultures. This yogurt is blended with natural ingredients along with natural fruits & vanilla.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Yogurt market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Yogurt market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Yogurt market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Yogurt market?
• Which is the largest regional market for Yogurt market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Yogurt market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Yogurt market worldwide?