Growing Professional Landscaping to Spur Demand for Zero Turn Mowers Worldwide

The global zero turn mowers market was valued at US$ 1,896.3 Mn in 2017 and expected to expand at a CAGR of 7.3% during the forecast period from 2018 to 2026. Growing significance of gardening as a leisure activity and desire among residential owners to develop garden area and improve aesthetics through properly maintained lawn is collectively driving demand for zero turn mowers worldwide. The growth in demand for zero turn mowers can also be credited to their competence to handle different variety of terrains efficiently. In addition, the zero turn mowers market, especially in developed economies like North America and Europe will be benefitted from a new wave of replacement activity as end-users replace outmoded mowers with state-of-the-art variants.

Zero Turn Mowers with Power Capacity between 15hp – 30 hp to Dominate

At present, the global zero turn mowers market is dominated by zero turn mowers having power capacity in the range 15hp – 30 hp. The segment garnered over half of the total zero turn mowers market value in the base year 2017. The growth in this segment can be credited to the collective demand from residential, commercial and institution end-use segments. Considering their requirement, end-users in these segments prefer mid-capacity zero turn mower over low-capacity equivalents due to their superior cutting capabilities in case of thick and long grass. The lawn mowers with power capacity greater than 30 hp that are generally used for large-sized lawns and fields are presumed to witness steady growth during the forecast period from 2018 to 2026.

North America to Continue Dominance throughout the Forecast Period

North America represented the largest zero turn mowers market worldwide followed by Europe and Asia Pacific respectively in 2017. The value contribution from North America stood at over 37% in the same year. The dominance is presumed to continue, with region projected to register strong and steady growth during the forecast period from 2018 to 2026. Professional landscaping, especially of yards and outdoor spaces has gained popularity in North America. This, coupled with the introduction of state-of-the-art variants such as cordless electric and battery-operated mowers is driving market demand in the region. In addition, the U.S. is home to the majority of golf courses, which represents a key consumer segment for zero turn mowers. Rising trend of house refurbishing and interest for gardening as a recreational activity among house owners has boosted the demand for zero turn mowers in Europe.

Battery-operated Zero Turn Mowers to Register Maximum Growth throughout the Forecast Period

Based on power source, the global zero turn mowers market is categorized into major categories, namely: petrol-based, diesel-based, electric & battery-operated, and others (hybrid, propane-base, etc.). Since, petrol and diesel-based variants are not restricted by electric cords, they offer flexibility in mobility and hence are preferred option for large lawns and landscapes. On the other hand, other variants including battery powered zero turn mowers are presumed to witness superior adoption during the forecast period. A visible trend of consumers shifting towards more environmental friendly mowers can be witnessed across the globe. In addition, advancements in sensor technology and its capabilities have lowered the cost of battery powered zero turn mowers. The trend shall prolong and have positive impact on the demand for battery-operated zero turn mowers during the forecast period from 2018 to 2026.

Some of the leading manufacturers profiled in the study include John Deere, The Toro Company, Husqvarna Group, MTD Group, Ariens Company, Briggs & Stratton Corporation, Kubota Corporation, Robert Bosch GmbH, Textron, Altoz, and GGP Group among others. With the industry evolving quickly, manufacturers realize the need to focus on product enhancement in terms of ergonomics, stability, and durability.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Zero Turn Mowers market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Zero Turn Mowers market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Zero Turn Mowers market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Zero Turn Mowers market?
• Which is the largest regional market for Zero Turn Mowers market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Zero Turn Mowers market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Zero Turn Mowers market worldwide?