Strollers or push chairs/buggies are used to carry infants and small children, typically up to three years old. Strollers are designed to enable easy traveling for babies, making it convenient for the parents. In the past few years, companies are manufacturing baby strollers according to the perpetually changing lifestyle and parenting attributes. Baby strollers are available in wide variety of options inspired from the changing needs of the parents. Over the period of time, baby strollers such as travel system, jogging strollers, lightweight stroller have been introduced in the market in order to ensure optimum comfort to the parents as well as babies.
Modern day parents demand a convenient way to travel along with their children. However, children safety is one on the prime concerns while traveling. Increasing awareness towards baby care and easy availability of the related products are the prime factors responsible for the baby stroller market growth, especially in the developing economies. People are now more inclined towards providing better baby care accessories to their babies. Strolling provides a number of advantages such as better convenience for the parents, comfort for the baby and carrying the stuff required by the baby. Consequently, these merits have boosted the baby stroller market considerably across the globe. In addition, substantial rise in the disposable income of the people and escalation in the lifestyle of the people have also contributed significantly to the baby stroller market growth.
The report titled “Baby Strollers Market - Growth, Future Prospects, and Competitive Landscape, 2023-2030 offers strategic insights into the global baby strollers market with a focus on the market size and estimates for the duration of 2020 to 2030. The said research study covers in-depth analysis of market segments based on product types and cross-sectional study across different geographies. The study covers the comparative analysis of different segments for the years 2021 & 2030. The report also provides a prolific view on market dynamics such as market drivers, restraints, and opportunities. The report includes a separate section throwing light upon the key trends observed in the market covering the consumer’s behaviors analysis.
In order to help strategic decision makers, the report also includes competitive profiling of the leading baby stroller manufacturers, their strategies, market positioning, and key developments. Some of the major players profiled in the report include Goodbaby International Holdings Limited, Newell Brands, Artsana Group, Combi USA, Stokke AS, Hauck group, Dorel Industries Inc., ABC Design, Emmaljunga Barnvagnsfabrik AB, UPPAbaby, Peg Perego, SeeBaby, My Babies, and others. Other in-depth analysis provided in the report includes:
Overall, the research study provides a holistic view of the global baby stroller, offering market size and estimates for the period from 2023 to 2030, keeping in mind the above-mentioned factors.
The global baby strollers market is segmented, based on its product types, into the following categories:
As of 2020, standard stroller is the largest segment, in terms of revenue, of the overall baby stroller market worldwide. Standard stroller has a very simple design and is offers convenience for the parents to carry their baby. Standard baby stroller offers better stability, safety and comfort as compared to other stroller varieties available. Consequently, the demand for standard stroller would continue to dominate the overall baby strollers market.
In the coming years, travel system is expected to emerge as the fastest growing segment in the overall baby stroller market by product type. Travel system is a combination of baby car seat, stroller and a base which offers an efficient way for parents travelling along with their baby. The car seat can be easily detached with the stroller and base and can be safely mounted inside a car. Travel system provides a lot more comfortable and flexible mode for carrying the infants during both stroller and car traveling. Consequently, parents are preferring travel system more in past few years. Thus, the travel system strollers segment is set for high growth in the market during the forecast period.
North America dominated the overall baby market in terms of revenue, as of 2020. The market here is majorly backed by the U.S., where parents have high inclination towards using baby strollers and related accessories. A wide variety of stroller availability suitable to the need and strong awareness among the people have been the biggest factors responsible for the market growth.
Asia Pacific is projected to portray the highest growth rate during the forecast period, thereby appearing the most attractive market for baby strollers. China and India are the largest consumer markets with strong birth rate. Due to rising discretionary income of people here along with increasing baby care awareness, the demand for baby strollers is estimated to remain strong throughout the forecast period.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Baby Stroller market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
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| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
