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Connected TV

Published: May 2012 | No Of Pages: 52 | Published By: IDate

Product Synopsis

This study analyses the service offerings and the various connected TV interface models. It examines the positioning and strategies of the major players of connected TV. It also provides forecastsfor the market of OTT video services on TV by 2016 in the majorcountries and internationally.

1. Executive Summary

2. Methodology

3. Services and interfaces
3.1. The services of connected TV
3.1.1. Typology of services
3.1.2. Video services
3.1.3. Internet services: offerings centered on the global brands of the Web
3.2. The client interface
3.2.1. The essential asset of any connected TV solution
3.2.2. The client interface models
3.2.3. Positionings of connected TV offers
3.3. What control tool for connected TVs?
3.3.1. The traditional remote control: a limited device
3.3.2. New generation controls
3.3.3. Voice and gesture recognition devices
3.3.4. The control of connected TV by a third, or companion device
3.4. What risks for the user experience?

4. The players of connected TV
4.1. Overview
4.2. Producers and rights holders
4.3. TV broadcasters
4.4. Network operators
4.4.1. Broadcast network operators
4.4.2. Bi-directional network operators
4.5. The Web players
4.5.1. Operators of cloud-based distribution platforms
4.5.2. Publishers of Web services
4.6. Manufacturers of connectable boxes
4.6.1. Manufacturers of set-top boxes
4.6.2. Manufacturers of digital media boxes
4.7. Manufacturers of consumer electronics
4.8. Partnership approaches vs. development of proprietary integrated services
4.8.1. The favoured partnership approaches
4.8.2. Towards the development of proprietary services?

5. Market forecasts for OTT video services on TV
5.1. Key growth drivers
5.2. Market forecasts

Table 1: Video consumption patterns
Table 2: Types of connected TV service
Table 3: Comparison of Philips Smart TV offerings in the 5 major European countries
Table 4: Primary video services available on the main connected TV solutions in the US
Table 5: Presence of major Web sites on the main connected TV solutions in the US and France
Table 6: Strategic interest of players in connected TV
Table 7: Availability of iPlayer offering in the UK
Table 8: World market for video services on connected TVs
Table 9: Comparative growth rates of linear and new services

Figure 1: Connected TV access technologies
Figure 2: YouTube on Sony Bravia Internet Video
Figure 3: Sony Bravia Internet Widgets - Yahoo! News widget
Figure 4: Panasonic Viera Connect home screen
Figure 5: Philips Net TV home screen
Figure 6: Facebook widget on Verizons FiOS TV
Figure 7: Widgets on Vudu Apps
Figure 8: Thematic menus on new Google TV interface
Figure 9: Content search engine on Google TV
Figure 10: Positioning of the offerings of connected TV players
Figure 11: The dedicated remote button for Panasonics Viera Cast connected TV platform
Figure 12: Samsung remote for Samsung Smart TVs
Figure 13: Philips Dual Touch remote
Figure 14: New Sony touchpad remote for Google TV
Figure 15: Logitech Harmony 1100 advanced universal remote
Figure 16: Freebox V6 gyroscopic remote and virtual keyboard
Figure 17: LG Magic Motion Remote
Figure 18: Virtual keyboard displayed on the TV for entering text with the Nintendo Wii Remote
Figure 19: Microsofts Kinect voice and gesture recognition system
Figure 20: Samsung TV Remote apps for Android smartphones and tablets
Figure 21: Panasonic Viera Remote iPhone app putting the touchscreens capabilities to use
Figure 22: TiVo application for iPad
Figure 23: Zeebox application for laptop, iPad and iPhone
Figure 24: Positioning of connected TV players along the value chain
Figure 25: Content release windows
Figure 26: The Walt Disney Companys video offering on managed networks and OTT
Figure 27: Breakdown of pay-TV revenues in France
Figure 28: Breakdown of OTT VOD revenues in France
Figure 29: Change in cumulative audience of top five TV channels in the major European countries and the United States
Figure 30: Installed base of Blu-ray players in the US and Europe, 2010-2015
Figure 31: Breakdown of installed base of connected devices, world, 2012-2016
Figure 32: Positioning of the key players in connected TV
Figure 33: Illustration of the three main types of partnership & some examples
Figure 34: Access to Canal+ services from the Xbox LIVE interface
Figure 35: Change in TV subscribers in the US, by platform
Figure 36: Breakdown of VOD services, 2011-2016
Figure 37: Market for video services on connected TVs in 2016

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