"Changing Nature of Advertising Industry, And Growing Need for Optimizing and Managing Data Exchange in Media Industry is Likely to Fuel the Growth of the Demand Side Platform (DSP) Software Market"
Globally, the demand side platform (DSP) software market is expected to grow with a CAGR of more than 25% during the forecast period from 2023 to 2030, starting from US$ 10.24 Bn in 2020. Demand-side platform is a software that helps the buyers in the digital advertising industry to keep a track of numerous data exchange and ad exchange accounts through a single common interface. Advertisers to search, buy, and upload video advertisements from a marketplace on which publishers list their advertising inventory can use this platform. As demand side platform assists advertisers with operations such as buying inventory and streamlining the media buying process from multiple sources, its demand is increasing. The DSP software market is experiencing a rapid growth as the digital marketplace is growing drastically. Advantages offered by DSP such as real-time bidding, easy management, and enhanced campaign reporting are making it easier for user to opt for this system. Moreover, growing need to manage and improve the data exchange accounts in the media industry with the help of one interface is the major factor driving the growth of the market. However, high cost of the software and lack of technical experts are likely to restrain the market growth during the forecast period.
"Cloud based Demand Side Platforms are expected to witness a rapid growth during the forecast period"
In 2020, On-premise deployment model dominated the market by holding largest market share. However, cloud based models are gaining pace and are expected to overrun the on-premise models market during the forecast period. Cloud based deployment model is expected to grow at a CAGR of around 25% from 2023 to 2030. This growth is mainly attributed to the benefits offered by this model. Cloud-based deployment model are cost-effective and are reliable to use compared to the on-premise deployment model. Cloud based model provides access to all paid advertising channels, including search, TV, display, social and video, through a single dashboard. This reduces the overhead costs and makes it easy for the user to process. Moreover, large number of vendors are opting for the cloud deployment owing to its features.
"Asia Pacific to Register the Fastest Growth"
North America dominates the Demand Side Platform (DSP) Software Market. In 2020, the regional market accounted for nearly 35% of the total revenue generated worldwide. US holds the maximum market share of North American demand side platform software market. As most of the technology providers are based in this region, and highest adoption of advanced technologies is in the US, this regional segment is expected to continue dominating the demand side platform market during the forecast period. Due to the enhanced use of digital advertising, and online buying and selling in this region, DSP software is in increasing demand. This makes it a perfect market for the DSP software providers. Moreover, Asia-Pacific offers lucrative opportunities to the local and international players operating in the demand side platform software market. Factors such as huge population base, increasing penetration of digital technology, high investment opportunities are expected to contribute to the growth of DSP Software Market in this region.
Some of the prominent players operating in the DoubleClick, MediaMath, Gravity4, Dataxu, Choozle, Inc., Rocket Fuel, Rubicon Project, Criteo, IgnitionOne Platform, ExactDrive, Amobee DSP, and AppNexus Console among others.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Demand Side Platform (DSP) Software market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
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| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
