1. Preface
1.1. Report Description
1.1.1. Purpose of the Report
1.1.2. Target Audience
1.1.3. Key Offerings
1.2. Market Segmentation
1.3. Research Methodology
1.3.1. Phase I - Secondary Research
1.3.2. Phase II - Primary Research
1.3.3. Phase III - Expert Panel Review
1.3.4. Assumptions
1.3.5. Approach Adopted

2. Executive Summary
2.1. Market Snapshot: Global Demand Side Platform (DSP) Software Market
2.2. Global Demand Side Platform (DSP) Software Market, By Deployment Model, 2023 (US$ Million)
2.3. Global Demand Side Platform (DSP) Software Market, By Organization Size, 2023 (US$ Million)
2.4. Global Demand Side Platform (DSP) Software Market, By Industry Verticals, 2023 (US$ Million)
2.5. Global Demand Side Platform (DSP) Software Market, By Geography, 2023 (US$ Million)
2.6. Attractive Investment Proposition by Geography, 2023

3. Demand Side Platform (DSP) Software Market: Competitive Analysis
3.1. Market Positioning of Key Demand Side Platform (DSP) Software Market Vendors
3.2. Strategies Adopted by Demand Side Platform (DSP) Software Market Vendors
3.3. Key Industry Strategies
3.4. Tier Analysis 2023 Versus 2032

4. Demand Side Platform (DSP) Software Market: Macro Analysis & Market Dynamics
4.1. Introduction
4.2. Global Demand Side Platform (DSP) Software Market Value, 2022 - 2032, (US$ Million)
4.3. Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Key Challenges
4.3.4. Key Opportunities
4.4. Impact Analysis of Drivers and Restraints
4.5. See-Saw Analysis
4.6. Porter's Five Force Model
4.6.1. Supplier Power
4.6.2. Buyer Power
4.6.3. Threat Of Substitutes
4.6.4. Threat Of New Entrants
4.6.5. Competitive Rivalry
4.7. PESTEL Analysis
4.7.1. Political Landscape
4.7.2. Economic Landscape
4.7.3. Technology Landscape
4.7.4. Legal Landscape
4.7.5. Social Landscape

5. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
5.1. Market Overview
5.2. Growth & Revenue Analysis: 2023 Versus 2032
5.3. Market Segmentation
5.3.1. Cloud
5.3.2. On-premise

6. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
6.1. Market Overview
6.2. Growth & Revenue Analysis: 2023 Versus 2032
6.3. Market Segmentation
6.3.1. Small size business
6.3.2. Medium size business
6.3.3. Large enterprises

7. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
7.1. Market Overview
7.2. Growth & Revenue Analysis: 2023 Versus 2032
7.3. Market Segmentation
7.3.1. Consumer, retail and restaurants
7.3.2. BFSI
7.3.3. Media & entertainment
7.3.4. Travel and transportation
7.3.5. Government


8. North America Demand Side Platform (DSP) Software Market, 2022-2032, USD (Million)
8.1. Market Overview
8.2. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
8.3. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
8.4. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
8.5.Demand Side Platform (DSP) Software Market: By Region, 2022-2032, USD (Million)
8.5.1.North America
8.5.1.1. U.S.
8.5.1.1.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
8.5.1.1.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
8.5.1.1.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
8.5.1.2. Canada
8.5.1.2.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
8.5.1.2.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
8.5.1.2.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
8.5.1.3. Rest of North America
8.5.1.3.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
8.5.1.3.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
8.5.1.3.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)

9. UK and European Union Demand Side Platform (DSP) Software Market, 2022-2032, USD (Million)
9.1. Market Overview
9.2. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
9.3. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
9.4. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
9.5.Demand Side Platform (DSP) Software Market: By Region, 2022-2032, USD (Million)
9.5.1.UK and European Union
9.5.1.1. UK
9.5.1.1.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
9.5.1.1.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
9.5.1.1.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
9.5.1.2. Germany
9.5.1.2.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
9.5.1.2.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
9.5.1.2.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
9.5.1.3. Spain
9.5.1.3.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
9.5.1.3.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
9.5.1.3.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
9.5.1.4. Italy
9.5.1.4.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
9.5.1.4.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
9.5.1.4.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
9.5.1.5. France
9.5.1.5.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
9.5.1.5.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
9.5.1.5.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
9.5.1.6. Rest of Europe
9.5.1.6.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
9.5.1.6.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
9.5.1.6.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)

10. Asia Pacific Demand Side Platform (DSP) Software Market, 2022-2032, USD (Million)
10.1. Market Overview
10.2. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
10.3. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
10.4. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
10.5.Demand Side Platform (DSP) Software Market: By Region, 2022-2032, USD (Million)
10.5.1.Asia Pacific
10.5.1.1. China
10.5.1.1.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
10.5.1.1.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
10.5.1.1.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
10.5.1.2. Japan
10.5.1.2.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
10.5.1.2.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
10.5.1.2.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
10.5.1.3. India
10.5.1.3.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
10.5.1.3.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
10.5.1.3.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
10.5.1.4. Australia
10.5.1.4.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
10.5.1.4.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
10.5.1.4.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
10.5.1.5. South Korea
10.5.1.5.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
10.5.1.5.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
10.5.1.5.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
10.5.1.6. Rest of Asia Pacific
10.5.1.6.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
10.5.1.6.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
10.5.1.6.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)

11. Latin America Demand Side Platform (DSP) Software Market, 2022-2032, USD (Million)
11.1. Market Overview
11.2. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
11.3. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
11.4. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
11.5.Demand Side Platform (DSP) Software Market: By Region, 2022-2032, USD (Million)
11.5.1.Latin America
11.5.1.1. Brazil
11.5.1.1.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
11.5.1.1.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
11.5.1.1.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
11.5.1.2. Mexico
11.5.1.2.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
11.5.1.2.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
11.5.1.2.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
11.5.1.3. Rest of Latin America
11.5.1.3.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
11.5.1.3.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
11.5.1.3.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)

12. Middle East and Africa Demand Side Platform (DSP) Software Market, 2022-2032, USD (Million)
12.1. Market Overview
12.2. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
12.3. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
12.4. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
12.5.Demand Side Platform (DSP) Software Market: By Region, 2022-2032, USD (Million)
12.5.1.Middle East and Africa
12.5.1.1. GCC
12.5.1.1.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
12.5.1.1.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
12.5.1.1.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
12.5.1.2. Africa
12.5.1.2.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
12.5.1.2.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
12.5.1.2.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)
12.5.1.3. Rest of Middle East and Africa
12.5.1.3.1. Demand Side Platform (DSP) Software Market: By Deployment Model, 2022-2032, USD (Million)
12.5.1.3.2. Demand Side Platform (DSP) Software Market: By Organization Size, 2022-2032, USD (Million)
12.5.1.3.3. Demand Side Platform (DSP) Software Market: By Industry Verticals, 2022-2032, USD (Million)

13. Company Profile
13.1. DoubleClick
13.1.1. Company Overview
13.1.2. Financial Performance
13.1.3. Product Portfolio
13.1.4. Strategic Initiatives
13.2. Gravity4
13.2.1. Company Overview
13.2.2. Financial Performance
13.2.3. Product Portfolio
13.2.4. Strategic Initiatives
13.3. MediaMath
13.3.1. Company Overview
13.3.2. Financial Performance
13.3.3. Product Portfolio
13.3.4. Strategic Initiatives
13.4. Dataxu
13.4.1. Company Overview
13.4.2. Financial Performance
13.4.3. Product Portfolio
13.4.4. Strategic Initiatives
13.5. Rocket Fuel
13.5.1. Company Overview
13.5.2. Financial Performance
13.5.3. Product Portfolio
13.5.4. Strategic Initiatives
13.6. Choozle, Inc.
13.6.1. Company Overview
13.6.2. Financial Performance
13.6.3. Product Portfolio
13.6.4. Strategic Initiatives
13.7. Rubicon Project
13.7.1. Company Overview
13.7.2. Financial Performance
13.7.3. Product Portfolio
13.7.4. Strategic Initiatives
13.8. Criteo
13.8.1. Company Overview
13.8.2. Financial Performance
13.8.3. Product Portfolio
13.8.4. Strategic Initiatives
13.9. Amobee DSP
13.9.1. Company Overview
13.9.2. Financial Performance
13.9.3. Product Portfolio
13.9.4. Strategic Initiatives
13.10. ExactDrive
13.10.1. Company Overview
13.10.2. Financial Performance
13.10.3. Product Portfolio
13.10.4. Strategic Initiatives
13.11. IgnitionOne Platform
13.11.1. Company Overview
13.11.2. Financial Performance
13.11.3. Product Portfolio
13.11.4. Strategic Initiatives
13.12. AppNexus Console
13.12.1. Company Overview
13.12.2. Financial Performance
13.12.3. Product Portfolio
13.12.4. Strategic Initiatives