The global microcurrent facial market is anticipated to expand at a compound annual growth rate (CAGR) of 7.5% during the forecast period of 2023 and 2031. The increasing number of aesthetic professionals, the rising emphasis on anti-aging treatments, and the high influence of social media are anticipated to significantly drive market expansion. Non-invasive aesthetic procedures offer benefits such as less postoperative pain and surgical wounds, a shorter recovery period, rapid wound healing, smaller incisions, and fewer complications in comparison to invasive procedures. In addition, currently available minimally invasive surgical procedures produce superior outcomes and are more effective than conventional surgical procedures.
According to the Plastic Surgery Statistics Report, in 2020 there were 13.2 million minimally invasive cosmetic procedures performed. In addition, the introduction of various insurance plans for aesthetic and cosmetic procedures has contributed to the rise in awareness and acceptance of these procedures, thereby driving market expansion. Social media plays a crucial role in influencing millennials' purchasing decisions; peer recommendations are extremely influential when it comes to purchasing. 71% of people are more likely to purchase a product or service online if it is recommended by others, according to 2019 data from HubSpot.
In addition, the rise in demand for microcurrent facials is largely attributable to the popularity of nonsurgical skin care treatments. Thus, the increased demand for non-invasive cosmetic procedures can be attributed to the growing awareness of the risks and complications associated with invasive cosmetic surgery. Microcurrent treatments have been utilized for decades and are regarded as efficient, safe, and specific.
In the early years of their introduction, microcurrent devices were utilized primarily in physical therapy. It is safe and effective to begin using microcurrent devices in one's twenties and continue using them throughout adulthood. Numerous studies have been conducted to demonstrate the positive and negative effects of microcurrents. According to a report published on ResearchGate, the microcurrent procedure removes and reduces facial wrinkles after 30 treatment sessions with significant results. The forehead showed the greatest rate of improvement, while the nasolabial region showed the least.
Skin Tightening Market Dominated the Application Market
In 2023, the skin-tightening segment had the highest revenue share at 33%. The market is segmented by application into anti-aging, skin tightening, skin rejuvenation, and others. Skin tightening is a non-surgical procedure that gives the face a more youthful appearance by tightening the facial skin. These methods are less invasive than surgical procedures such as facelifts and tummy tucks. Additionally, there are fewer complications associated with skin tightening, and the procedure is inexpensive and requires less recovery time. The skin rejuvenation segment is anticipated to grow at the highest rate during the forecast period, 7.5%. The expansion is attributable to the fact that skin rejuvenation is one of the most popular treatments in the cosmetics industry, with an increase in the number of consumers opting for this technique. Common skin conditions addressed by skin rejuvenation include wrinkles, pigmentation, vascular conditions, loss of skin tone, and dullness.
Med Spa Segment Dominated the End-Use Segment
As of 2023, the medspa segment held the largest revenue share at 42%. The professional microcurrent treatment performed in a medspa tends to be significantly more effective than at-home devices, making their use at home unsafe and implying that they may produce significantly more noticeable results. Due to its minimally invasive nature and effective results, microcurrent facial has become a necessity in the medspa industry due to the prevalence of social media trends and social media influencers.
Over the forecast period, the at-home market segment is anticipated to grow by 7.2%. The growing popularity of specialized microcurrent facials has led to the emergence of trendy at-home devices, such as the NuFace Trinity face gym pure lift face and facial toning device, for better results at home. In general, at-home microcurrent devices consume significantly less power than office or medspa equipment, and the devices are less expensive than a professional treatment.
North America Dominated the Global Market
In 2023, North America dominated the global microcurrent facial market with a 35% revenue share. The increasing popularity of cosmetic procedures is one of the leading contributors to market expansion in this region. In addition, the easy availability and increasing adoption of advanced treatment options, such as laser treatments and other non-surgical procedures, to improve aesthetic appeal are among the factors anticipated to drive market expansion.
Europe held the second-largest share and is anticipated to experience the greatest growth in the coming years, 7.8%. The presence of developed economies such as Germany and the United Kingdom in the region is a significant contributor to the non-invasive aesthetic procedures market in Europe. Europe is one of the most technologically advanced regions in the world due to its innovative technologies and well-established infrastructure, resulting in superior healthcare facilities and patient care. Additionally, a relatively less stringent medical device approval process is anticipated to boost regional growth in this region.
Innovations to Impact the Market Share of the Key Competitors
For the purpose of capturing a sizable market share, key players continue to provide advanced aesthetic treatments. Rising advancements in non-invasive procedures that provide high-quality, cost-effective services are directly related to the expansion of the industry. To increase market share and goodwill, the companies frequently engage in strategic initiatives such as strategic partnerships, mergers & acquisitions, new product launches, and collaborations.
In August 2023, for instance, NuFACE announced the release of the FDA-approved devices Trinity+ and Mini+. The company introduced its innovative Bluetooth-enabled application to unlock exclusive advanced treatments targeting different skin layers and to facilitate the connection of devices. Skin Body Health Clinic, Skintherapy, American Face and Body Clinic, Medicis Medical Spa, SkinLab USA, Skinglow Clinic, Wyndham Place Clinic, Enhance Aesthetics and Laser Clinic, The Ottawa Skin Clinic, and Renejo Skin Clinic are among the key players in the global microcurrent facial market.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Microcurrent Facial market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
Application
| |
End-use
| |
|
Region Segment (2022-2032; US$ Million)
|
Key questions answered in this report
