Oral Care Market By Product, By Type, By Application, By Distribution Channel - Growth, Share, Opportunities & Competitive Analysis, 2024 - 2032

02 May 2023 Format PDF icon PPT icon XLS icon Request Sample

Oral care market is expected to grow at 5.8% by 2031. The oral care market generally includes endo, ortho, and periodontic products, impression materials, disposable and other products. Oral care products are generally designed to enhance oral hygiene and deliver sound dental care. Elevated awareness related to maintaining an aesthetically pleasing smile, fresh breath, and other hygiene is expected to bolster the demand for oral care products and the oral care market growth during the forecast period.

The global oral care market is growing at a significant pace and is anticipated to observe robust growth over the next seven years till 2023. Launching of better-performing products as well as rising potential in emerging countries is expected to impel the oral care market growth over the forecast period. Apart from this, rising awareness related to oral hygiene is likely to boost the oral care market growth in the future.

At present, North America region captured the maximum share in revenue of oral care market and is anticipated to dominate over the forecast period. Rising awareness related to health consciousness and rapidly enhancing public awareness, as well as the development of different innovative dental products is anticipated to expand the growth of oral care market in the region. Apart from this, increasing healthcare expenditure in developing countries such as India, Korea, and China is anticipated to propel the growth of the oral care market in Asia till 2023.

The global oral care market is mainly concentrated in North America. Major players are adopting different market strategies to enter and enhance their market position and distribution network.          

Key Players Identified Across the Value Chain in the Oral Care Market include but are not limited to:

Procter & Gamble Company, Johnson & Johnson Services, Inc., Colgate-Palmolive Company, GlaxoSmithKline plc., Church & Dwight Co., Inc., Dr. Fresh, LLC, Dentaid, Lion Corporation, Sunstar Suisse S.A., Henkel AG & Co. KGaA, Unilever PLC, Dabur India Ltd., Ultradent Products

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Oral Care market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.
  • Geographical revenues generate by countries considered in the report
  • Micro and macro environment factors that are currently influencing the Oral Care market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Research Period  2022-2032
Base Year 2023
Forecast Period  2024-2032
Historical Year  2022
Unit  USD Million
  • Toothbrush
    •     Manual
    •     Electric (Rechargeable)
    •     Battery-powered (Non-rechargeable)
    •     Others    
  • Toothpaste
    •     Gel
    •     Polish
    •     Paste
    •     Powder    
  • Mouthwash/Rinse        
    •     Medicated
    •     Non-medicated    
  • Denture Products
    •     Cleaners
    •     Fixatives
    •     Floss
    •     Others    
  • Dental Accessories
    •     Cosmetic Whitening Products
    •     Fresh Breath Dental Chewing Gum
    •     Tongue Scrapers
    •     Fresh Breath Strips    
  • Others
    •     Oral Irrigators
    •     Mouth Freshener Sprays

  • Countertop    
  • Cordless

  • Home    
  • Dentistry

Distribution Channel    
  • Hypermarkets/Supermarkets    
  • Specialty Stores     
  • Drug Stores & Pharmacies    
  • Convenience Stores    
  • Online Retailers    
  • Other Sales Channel

 Region Segment (2022-2032; US$ Million)

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • UK and European Union
    • UK
    • Germany
    • Spain
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC
    • Africa
    • Rest of Middle East and Africa

Key questions answered in this report

  • What are the key micro and macro environmental factors that are impacting the growth of Oral Care market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2032.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Oral Care market?
  • Which is the largest regional market for Oral Care market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Oral Care market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Oral Care market worldwide?
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