The point of care ultrasound (POCUS) market is expected to grow at a CAGR of 7% during 2026–2034, driven by increasing demand for rapid bedside imaging in emergency care, critical care, anesthesia, and primary care settings. POCUS enables faster clinical decisions by supporting real-time assessment of cardiac function, lung status, abdominal conditions, vascular access guidance, and trauma evaluation without moving patients to radiology departments. Growth is supported by the shift toward decentralized diagnostics, rising adoption of handheld ultrasound devices, improvements in image quality through AI-assisted guidance, and wider training programs that expand clinician use beyond radiologists.
Market Drivers
Market growth is driven by rising patient volumes in emergency departments and ICUs, where quick imaging supports triage and reduces delays in treatment. Increasing use of ultrasound-guided procedures, including vascular access, nerve blocks, and bedside interventions, supports demand across hospitals and ambulatory care centers. Handheld and mobile ultrasound adoption is increasing due to lower total cost of ownership, easier portability, and integration with smartphones and cloud platforms for image storage and sharing. AI-based software features such as automated measurements, image optimization, and guided scanning workflows are improving usability for non-specialist clinicians, supporting broader adoption. Expanding healthcare access in emerging markets and growth of outpatient care models also increase demand for compact, cost-effective ultrasound solutions.
Market Restraints
The market faces restraints due to variability in clinician training and skill levels, which can affect image acquisition quality and diagnostic accuracy. Reimbursement differences and budget constraints can limit purchases in smaller hospitals and clinics. Data security and compliance requirements increase complexity for cloud-connected handheld devices. In some settings, limitations in image depth and advanced imaging modes compared with high-end cart-based systems can restrict use for complex cases. Regulatory approvals, procurement cycles, and need for ongoing education and credentialing also influence adoption speed.
Market Segmentation
By Type
By type, the market is segmented into diagnostic devices and therapeutic devices. Diagnostic devices hold a major share due to broad use in routine bedside imaging for emergency medicine, critical care, cardiology, obstetrics, and internal medicine applications. Therapeutic devices represent a smaller but growing segment, supported by use in targeted therapies and interventional guidance where ultrasound supports treatment delivery and monitoring, depending on clinical workflow and device positioning.
By Portability
By portability, the market is segmented into trolley-based devices and handheld devices. Trolley-based devices hold a significant share due to stronger imaging performance, larger displays, and multi-probe support, which are preferred in hospitals and high-acuity departments. Handheld devices are growing rapidly due to convenience, lower footprint, and strong demand from emergency care, ambulatory clinics, home healthcare, and remote settings. Growth in handheld systems is supported by improving probe technology, battery performance, wireless connectivity, and AI features that reduce operator dependence.
Regional Insights
North America represents a major market due to strong adoption of bedside imaging in emergency and critical care, rapid technology uptake, and growing use of handheld devices in outpatient and primary care settings. Europe shows steady growth supported by hospital modernization, clinician training programs, and increased use of ultrasound-guided procedures. Asia Pacific is expected to grow strongly due to expanding healthcare infrastructure, increasing hospital capacity, rising chronic disease burden, and demand for cost-effective diagnostic devices in both urban and rural settings. Latin America shows moderate growth supported by improving access to imaging equipment and demand for portable systems, while the Middle East & Africa shows selective growth driven by investments in hospital capacity, emergency care, and mobile diagnostic programs in selected countries.
Competitive Landscape
The POCUS market is competitive and innovation-driven, with companies focusing on portability, image quality, workflow integration, and AI-assisted features that improve ease of use. Key players compete through probe technology, scanning modes, software ecosystems, cloud connectivity, and pricing models, including subscription-based software and enterprise fleet management for hospitals. Partnerships with hospitals, training providers, and telemedicine platforms support adoption and scaling. Companies also invest in expanding clinical presets, automated measurement tools, and interoperability with electronic medical record systems to strengthen clinician workflow and reduce time to diagnosis.
Key companies operating in the market include Butterfly Network, Canon Medical Systems, Clarius Mobile Health, Chison Medical Imaging, Esaote SpA, Fujifilm, Fukuda Denshi, BenQ Medical Technology, GE Healthcare, Koninklijke Philips, Shenzhen Mindray, Siemens Healthineers, SAMSUNG Healthcare, Viatom Technology, and Vave Health.
Historical & Forecast Period
This study report represents analysis of each segment from 2024 to 2034 considering 2025 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2026 to 2034.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Point of Care Ultrasound (POCUS) market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
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| Research Period | 2024-2034 |
| Base Year | 2025 |
| Forecast Period | 2026-2034 |
| Historical Year | 2024 |
| Unit | USD Million |
| Segmentation | |
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Region Segment (2024-2034; US$ Million)
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Frequently Asked Questions
What is the growth outlook for the point of care ultrasound market?
The market is expected to grow at a CAGR of 7% during 2026–2034, supported by increasing demand for bedside imaging and decentralized diagnostics.
Which type segment dominates the market?
Diagnostic devices dominate due to broad use in emergency, critical care, and routine bedside assessments.
Which portability segment is growing strongly?
Handheld devices are growing rapidly due to ease of use, mobility, falling device costs, and AI-enabled scanning support.
What are the key challenges in this market?
Key challenges include training variability, reimbursement differences, data security concerns for connected devices, and performance gaps versus high-end cart systems for complex imaging.
Who are the key players in the market?
Key players include GE Healthcare, Philips, Siemens Healthineers, Mindray, Samsung Healthcare, Butterfly Network, Clarius, Canon Medical Systems, Fujifilm, and other portable ultrasound providers.
