The face-shaped fabrics soaked in nutrition-packed solution called serum are known as sheet face masks. The sheet can be made up of a variety of materials such as cotton, paper, fibres or gel types. It claims to moisturize and brighten skin and also treat fine lines. The sheet prevents quick evaporation of serum thus, allowing the ingredients to penetrate deep into the skin. Even when applied once, these masks outperform the effects of traditional serum-type skincare. Sheet masks are usually, packed individually and are meant for a single use thus making them convenient, fast, and easy to use.
These masks are originated from South Korea. Currently, sheet masks are widely popular in Asia as a whole. Sheet masks are a new trend in the beauty industry and are gaining popularity in other regions as well. It has gained popularity majorly because of celebrities using it and posting their selfies on social medial, the trend is being called “face sheet masks selfies”. Overwhelming other categories in the skincare business the sale of face sheet mask has seen a growth of about 60%.
Once considered the domain of the young, the sheet face mask is becoming popular within the older generation as well. And with the popularity of sheet face masks growing, a great opportunity exists to capture this market using innovative ingredients and novel formulas. Another big demographic which has immense potential is Men. There is reason to believe that with the right execution more men will try masks.
Sheet face masks come in many variations that claim different results such as lifting, hiding fine lines, and preventing acne but some studies suggest that face masks are only good for hydration. Also, using them every day can get pretty expensive, and hence they cannot fully replace serum.
Despite challenges the future of sheet face masks seems bright. In today’s fast-paced world, the convenience and portability of these masks offer a great advantage over other beauty products that most of the times require you to wash your face after application. These tap-and-go contraptions certainly appeal more to modern metropolitan humans. Some of the key players present in this market are Starskin, Sephora Inc., Dolce & Gabbana S.r.l., Kracie Holdings, and Star Skin Beauty Group AG among others.
The report titled “Global Sheet Face Masks Market - Growth, Future Prospects, and Competitive Analysis, 2023 – 2030” offers strategic insights into the global sheet face masks market along with the market size and estimates for the duration 2020 to 2030. The said research study covers in-depth analysis of multiple market segments based on fabric type and cross-sectional study across different geographies. The study covers the comparative analysis of different segments for the years 2021 & 2030. The report also provides a prolific view on market dynamics such as market drivers, restraints and opportunities.
In order to help the strategic decision makers, the report also includes profiles of the leading sheet face masks manufacturers, along with their, product portfolio and key developments. Other in-depth analysis provided in the report includes:
Overall, the research study provides a holistic view of the global sheet face masks market, offering market size and estimates for the period from 2023 to 2030, keeping in mind the above-mentioned factors.
Diverse type of fabric are used for the sheet masks. However, non-woven fiber, cottons, hydrogel and bio cellulose are the four most used materials. Of these, bio cellulose and hydrogel are the leading segments. Bio cellulose is projected to witness the highest CAGR of 9.6% over the forecast period of 2023 to 2030. The growth of the segment is fuelled by increasing awareness about the various properties of bio cellulose. As they are all-natural material with better absorption properties and adheres to the skin well. Thus, ensuring their dominance over the forecast period.
Hydrogel dominates the global sheet face masks market, fuelled by, their great absorption system, availability in two separate parts (Top and bottom) to apply on face and fits the shape of the face well along with its gel-type consistency. Non-woven fiber and cottons are inexpensive fabrics, however owing to their low capacity to deliver serum into the skin and difficult mobility these segments are projected to witness moderate growth rate over the next six years.
Home to the world’s top three largest sheet face masks markets China, Japan and South Korea, Asia Pacific leads the global sheet face masks market with share of more than 39.0% in terms of value in 2021. The market growth is fuelled by its huge population base, rise in concern towards personal appearance, lifestyle changes along with the rise in disposable income of the consumer. China stands as the world’s largest sheet face masks market with demand more than US$ 2.5 bn. The market is driven by strong presence of manufacturers and steady increase in demand for anti-ageing products. However, after Japan, South Korea is the third largest market that has the highest per capita spend on sheet face masks.
However, some of the strongest growth, is coming from countries in Middle East & Africa. The market growth is fuelled by with a desire to look good by young population. Saudi Arabia’s overall skin care market shot up by more than 10.0% in 2021. While Iran market rose by more than 9.5%. Meanwhile, the growth of the market in North America is gaining momentum.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Sheet Face Masks market are as follows:
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
| ATTRIBUTE | DETAILS |
|---|---|
| Research Period | 2022-2032 |
| Base Year | 2023 |
| Forecast Period | 2024-2032 |
| Historical Year | 2022 |
| Unit | USD Million |
| Segmentation | |
Fabric
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Region Segment (2022-2032; US$ Million)
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Key questions answered in this report
