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The Future of STBs

Published: Feb 2015 | No Of Pages: 49 | Published By: IDate

Product Synopsis

Challenges and prospects in an IP world

In recent years, television STBs have experienced many changes related to the ever-growing supply of digital TV services and the profound changes we are seeing in how video is consumed.

With the growth of IP and competitive OTT offerings, technological advances in both software and hardware, and the emergence of new competitors, the future role of STBs in homes is now under scrutiny.

  • IDATE reports on the TV STB market by analysing the current situation and significant developments in technology, consumption and regulation.
  • The report looks at existing business models, the impact of broadband's expansion and various market dynamics depending on the type of network used.
  • It also details the various disruptive factors affecting the future of STBs and offers various scenarios for their role in homes by 2025.

1. Executive Summary

2. Methodology & definitions
2.1. General methodology of IDATE's reports
2.2. Methodology specific to this report

3. Structure of the TV & video device market
3.1. Market overview
3.1.1. Market segmentation
3.1.2. Constantly expanding range of services available to consumers
3.2. Estimate of the current TV STB market
3.2.1. The TV STB market by network
3.2.2. The TV STB market by region

4. Drivers of change
4.1. Technological developments
4.1.1. Integration of an IP-based environment
4.1.2. New security solutions
4.1.3. Performance increases in signal processing
4.2. Consumption habits
4.2.1. Any Time: non-linear viewing habits constantly growing
4.2.2. Anywhere: access to content no longer limited to living rooms
4.2.3. Any device: multi-screen consumption at the expense of main TV consumption
4.2.4. Any Content: abundant offerings and growing interest in online video content
4.3. Regulatory environment
4.3.1. Legal obligations related to the digital transition
4.3.2. Devices creating competition for STBs
4.3.3. The Net Neutrality debate

5. Industry organisation & strategy
5.1. Industry structure
5.1.1. The changing needs of STBs by network
5.1.2. The Internet's impact on the STB market
5.1.3. Business models
5.2. Case studies
5.2.1. Device positioning by segment
5.2.2. Case studies
5.3. Strategic analysis
5.3.1. The role of STBs is being challenged with the new video consumption environment
5.3.2. The broadcast market is a precursor
5.3.3. New options for cable and IPTV networks
5.3.4. A shift towards improved operational flexibility
5.3.5. Interface wars
5.3.6. Long-term evolution

6. 2025 scenarios
6.1. Analysis of disruptive factors
6.2. Three TV STB scenarios over the next ten years

Table 1: Summary of Numericable SFR's cloud gaming offering via its STB
Table 2: Annual sales of digital STBs in 2014, by region
Table 3: Distribution of bandwidth consumption during peak hours, North America
Table 4: Availability of two OTT television services (with live programming) from satellite pay-TV operators

Figure 1: Example of a Headed MHG with several video outputs (LaBox from Numericable)
Figure 2: Example of a Headless MHG, without any video outputs (Freebox Server)
Figure 3: Sony's triple-tuner TV (cable, terrestrial, satellite)
Figure 4: Examples of a streaming box and HDMI dongle
Figure 5: Example of recording a complete series from an STB
Figure 6: UPC Ireland's multi-room service
Figure 7: Swisscom TV's application
Figure 8: Example of a hard drive pre-loaded with 4K movies (Samsung)
Figure 9: Tata Sky 4K STB
Figure 10: Example of an online radio service integrated into an STB
Figure 11: Example of video surveillance solution integrated into an MHG
Figure 12: Digital STB sales worldwide in 2014, by STB type, 2014
Figure 13: STB installed base (analogue + digital), worldwide, 2010-2014
Figure 14: Cable STB installed base (analogue + digital), worldwide, 2010-2014
Figure 15: Satellite STB installed base (analogue + digital), worldwide, 2010-2014
Figure 16: Terrestrial STB installed base (analogue + digital), worldwide, 2010-2014
Figure 17: IPTV STB installed base (analogue + digital), worldwide, 2010-2014
Figure 18: Growth of the digital STB installed base by region, 2010-2014
Figure 19: Digital STB sales in North America
Figure 20: Digital STB sales in Europe
Figure 21: Digital STB sales in Asia-Pacific
Figure 22: Digital STB sales in Latin America
Figure 23: How the SAT>IP protocol works
Figure 24: Panasonic TV equipped with SAT>IP
Figure 25: How a Common Interface system works with a CAM manufactured by Aston for Fransat
Figure 26: Expected compression gains with HEVC
Figure 27: Linear and non-linear consumption in the United States, 2012-2014
Figure 28: Proportion of non-linear consumption of an FX television series
Figure 29: Weekly multi-screen consumption duration
Figure 30: Example of a CableCARD-compatible TV
Figure 31: Video consumption growth in Internet traffic in the United States, 2013-2018
Figure 32: Theoretical migratory plan to an IP model for cable operators
Figure 33: Breakdown of terrestrial FTA and pay-TV homes worldwide, 2014
Figure 34: Example of a hybrid DTT STB offered by TiVo
Figure 35: Interface of Channel Master's over-the-air hybrid STB
Figure 36: Triple play service via LTE offered by Indian operator Reliance Jio
Figure 37: The Speedport Hybrid LTE modem from Deutsche Telekom
Figure 38: Comparison between the STBs provided as part of DirecTV's and Dish's pay-TV offerings, according to the two providers
Figure 39: Example of Sky's pricing policy for their STBs
Figure 40: Device positioning by segment
Figure 41: All-IP Xi3 STB, HDMI-only (Pace)
Figure 42: Hybrid DTT STB developed by Netgem
Figure 43: Integration of the operator at the heart of the TV
Figure 44: Roku 3
Figure 45: TCL 4K TV with 'Roku TV' technology integrated
Figure 46: How Samsung's integrated TV works
Figure 47: Sky+ HD STB
Figure 48: Horizon Media STB
Figure 49: Hybrid LTE/DTT STB
Figure 50: Conditions affecting the three TV STB scenarios over the next ten years

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