Toilet Market By Product (One-piece, Two-piece, Freestanding Bidet), By Shape (Elongated, Round, Others), By Installation (Wall Hung, Close Coupled, Back to Wall), By Price (Low, Medium, High), By Distribution Channel (Online, Offline), By End-User (Residential, Commercial) - Growth, Share, Opportunities & Competitive Analysis, 2024 - 2032

20 Mar 2024 Format PDF icon PPT icon XLS icon Request Sample

The toilet market is expected to grow at a CAGR of 7.8% during the forecast period of 2024 to 2032, influenced by drivers such as water efficiency, smart technology, and design innovations. Water conservation remains a priority, with the adoption of low-flow toilets and dual-flush mechanisms. The rise of smart toilets reflects changing consumer preferences for advanced features and increased hygiene. Innovations in design and aesthetics showcase the industry's commitment to providing functional yet visually appealing solutions. Despite challenges in freestanding bidet adoption, the market is poised for growth, with diverse product types and installation options catering to varied consumer needs. Geographically, Asia-Pacific emerges as a key growth region, driven by urbanization and the adoption of modern sanitaryware. The competitive landscape is characterized by real key players focused on staying ahead through continuous innovation, strategic collaborations, and a comprehensive approach to bathroom solutions. As the toilet market embraces technological advancements and consumer-centric designs, it remains a pivotal segment within the broader sanitaryware industry.

Growing Emphasis on Water Efficiency

The increasing focus on water conservation is a significant driver in the toilet market. Real companies such as Kohler and TOTO have been instrumental in the development and promotion of water-efficient toilets. Evidence indicates a surge in the adoption of low-flow toilets, dual-flush mechanisms, and innovative flushing technologies aimed at reducing water consumption. This driver aligns with global sustainability goals and regulations, driving the market toward environmentally friendly toilet solutions.

Rising Demand for Smart toilets

The market is experiencing a surge in demand for smart toilets, driven by technological advancements and consumer preferences for enhanced comfort and hygiene. Companies like American Standard and Roca have been at the forefront of introducing smart toilet solutions. Evidence highlights the integration of features such as bidet functionality, heated seats, touchless flushing, and remote control operation. This driver is fueled by the increasing trend of home automation and the desire for a more sophisticated bathroom experience.

Toilet Market

Innovations in Design and Aesthetics: The toilet market is witnessing continuous innovations in design and aesthetics, with companies like Duravit and Villeroy& Boch leading the way. Real-world examples showcase the introduction of sleek, modern designs, customizable options, and artistic elements in toilet manufacturing. Evidence points to consumer preferences shifting towards toilets that not only serve functional purposes but also contribute to the overall aesthetic appeal of bathrooms. This driver highlights the industry's responsiveness to evolving consumer tastes and preferences.

Challenges in Freestanding Bidet Adoption

Despite overall growth, the adoption of freestanding bidets poses challenges in the toilet market. Real evidence indicates slower acceptance and integration of freestanding bidets into mainstream bathroom designs. Challenges include space constraints, higher installation costs, and limited consumer awareness. Companies, including Villeroy& Boch, are addressing these challenges through marketing campaigns, product education, and collaborations with architects and designers to incorporate bidets seamlessly into bathroom designs.

One-piece toilets Dominate the Market by Product

The toilet market is segmented into One-piece, Two-piece, and Freestanding Bidet toilets. In 2023, One-piece toilets dominated with the highest revenue, driven by their sleek design and easy maintenance. However, Freestanding Bidet toilets exhibited the highest Compound Annual Growth Rate (CAGR) during the forecast period of 2024 to 2032. This growth is attributed to the rising interest in bidet functionalities for enhanced personal hygiene, indicating a shift in consumer preferences.

Wall Hung toilets Dominate the Market by Installation

The toilet market is further segmented by installation into Wall Hung, Close Coupled, and Back to Wall toilets. In 2023, Wall Hung toilets secured the highest revenues, driven by their space-saving design and modern aesthetic appeal. Conversely, Back to Wall toilets demonstrated the highest CAGR from 2024 to 2032, indicating a growing preference for toilets that blend seamlessly with bathroom interiors.

North America Remains the Global Leader

The toilet market exhibits diverse geographic trends. The region with the highest CAGR during the forecast period is Asia-Pacific, propelled by rapid urbanization, infrastructure development, and increasing awareness of modern sanitaryware solutions. North America, with its emphasis on water efficiency and smart home technologies, leads in terms of revenue percentage in 2023.

Innovation Remains the Key to Enhance Market Share

The competitive landscape of the toilet market is marked by intense rivalry among key players, including Kohler, TOTO, American Standard, Roca, Duravit, Villeroy& Boch, Signature Hardware, Huida Sanitary Ware Co., Ltd., Lixil Group, Niagara Conservation Corporation, Jacuzzi Brands LLC, SFA, and Gerber Plumbing Fixtures LLC. These real companies have strategically positioned themselves through innovative product designs, technological advancements, and marketing strategies. The key strategies include investments in research and development, partnerships with architects and designers, and a focus on creating comprehensive bathroom solutions. Revenues for the top players in 2023 indicate Kohler and TOTO as leaders. In the forecast period of 2024 to 2032, these real companies are expected to maintain their positions, with anticipated growth driven by advancements in smart toilet technologies, design innovations, and the continued emphasis on water efficiency.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Toilet market are as follows:

  • Research and development budgets of manufacturers and government spending
  • Revenues of key companies in the market segment
  • Number of end users and consumption volume, price and value.
  • Geographical revenues generate by countries considered in the report
  • Micro and macro environment factors that are currently influencing the Toilet market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Research Period  2022-2032
Base Year 2023
Forecast Period  2024-2032
Historical Year  2022
Unit  USD Million
  • One-piece
  • Two-piece
  • Freestanding Bidet

  • Elongated
  • Round
  • Others

  • Wall Hung
  • Close Coupled
  • Back to Wall

Flushing Mechanism
  • Single Flush
  • Dual Flush

  • Low
  • Medium
  • High

Distribution Channel
  • Online
    •     E-Commerce Websites
    •     Company-owned Websites
  • Offline
    •     Specialty Stores
    •     Independent Retailers

  • Residential
    •     Households
    •     Apartments
  • Commercial
    •     Government Projects & Buildings
    •     Corporate Projects
    •     Others

 Region Segment (2022-2032; US$ Million)

  • North America
    • U.S.
    • Canada
    • Rest of North America
  • UK and European Union
    • UK
    • Germany
    • Spain
    • Italy
    • France
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East and Africa
    • GCC
    • Africa
    • Rest of Middle East and Africa

Key questions answered in this report

  • What are the key micro and macro environmental factors that are impacting the growth of Toilet market?
  • What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
  • Estimated forecast and market projections up to 2032.
  • Which segment accounts for the fastest CAGR during the forecast period?
  • Which market segment holds a larger market share and why?
  • Are low and middle-income economies investing in the Toilet market?
  • Which is the largest regional market for Toilet market?
  • What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
  • Which are the key trends driving Toilet market growth?
  • Who are the key competitors and what are their key strategies to enhance their market presence in the Toilet market worldwide?
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