"Rising Health Consciousness among Women Consumers Aiding the Women’s Activewear Market Growth Positively"

The women’s activewear market was valued at US$ 124.65 Bn in 2017 and expected to grow at a CAGR of 8.2% during the forecast period from 2017 to 2026. Activewear is defined as an informal and comfortable clothing suitable for physical activities. It is basically designed as clothing to wear in the gym, sports or during performing exercise. Some of the unique benefits offered by activewear includes quick drying, breathability and static resistance among others. One of the most prominent factor aiding the activewear market growth can be attributed to the rising health consciousness among women. Moreover, in recent years it has been observed that there has been an increase in fitness enthusiasm among women. Women are more actively participating in sports activities and in order to maintain health, they are up taking activities such as walking, jogging, exercising and yoga. Rise in net disposable income is further supporting this growth thereby complimenting the women’s activewear market growth. However, availability of counterfeit products is expected to offset market growth in coming years.

"Online Segment to Witness the Fastest Growth during the Forecast Period"

In terms of distribution channel, the online segment expected to witness the fastest growth during the forecast period. Availability of lucrative offers through online platforms is one of the most prominent factor supporting the aforementioned sentence. Moreover, wide availability of choice is another important factor leading consumers to choose online platforms over offline platforms. In addition, in recent years, penetration & acceptance of e-commerce has been on the rise, a factor contributing to the online segment growth.

"Asia Pacific to Remain the Most Lucrative Market for Investment for Women’s Activewear Manufacturers"

Asia Pacific is expected to register the fastest growth during the forecast period from 2018 to 2026. Change in lifestyle pattern and rise in net disposable income are the various factors supporting market growth in the region. Countries such as India and China are expected to lead this growth in the Asia Pacific region. The governments in both the countries have been instrumental in supporting the uptake of sports in recent year. For instance, recently in India, The Ministry of Youth Affairs & Sports (MYAS) launched “Khelo India” Scheme to promote culture of Sports & Excellence in sports. This factor is expected to positively influence the women’s activewear market growth in coming years.

Key players profiled in the report include Adidas AG, Nike, Inc., Hanesbrands Inc., Mizuno Corporation, ASICS Corporation, Columbia Sportswear Company, PUMA SE, Under Armour, Inc., Skechers and Gap, Inc. among others.

Historical & Forecast Period

This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.

The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.

Research Methodology

The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation of Women’s Activewear market are as follows:

• Research and development budgets of manufacturers and government spending
• Revenues of key companies in the market segment
• Number of end users and consumption volume, price and value.
• Geographical revenues generate by countries considered in the report
• Micro and macro environment factors that are currently influencing the Women’s Activewear market and their expected impact during the forecast period.

Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.

Key questions answered in this report

• What are the key micro and macro environmental factors that are impacting the growth of Women’s Activewear market?
• What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
• Estimated forecast and market projections up to 2032.
• Which segment accounts for the fastest CAGR during the forecast period?
• Which market segment holds a larger market share and why?
• Are low and middle-income economies investing in the Women’s Activewear market?
• Which is the largest regional market for Women’s Activewear market?
• What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
• Which are the key trends driving Women’s Activewear market growth?
• Who are the key competitors and what are their key strategies to enhance their market presence in the Women’s Activewear market worldwide?