Beverage Market Research

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Relaxation Drinks Market By Product (Tea Drinks, Vitamin Drinks, Others), By Application (Insomnia, Anxiety, Others) - Growth, Share, Opportunities & Competitive Analysis, 2023 - 2031

As a result of the expanding prevalence of insomnia, the relaxation beverages market is anticipated to reach a value of US $1519.71 million by the year 2030, expanding at a CAGR of 14.1% during the forecast period of 2023 to 2031. North America is the market leader for relaxation drinks, globally.

23 Jan, 2020

Key Sectors

The market for beverages is estimated to cross $2000 billion by 2030 with an expected CAGR of 5% between 2023 and 2031.  Post-Covid-19, as a result of their altered consumption patterns, customers are increasingly willing to try new products, particularly those that are healthier and safer. This has pushed businesses to investigate novel and inexpensive items. Bearing this in mind and the increase in demand during the pandemic, beverage producers have begun expanding their product lines with new lines that contain less sugar and provide functional benefits.
Increasing health consciousness heightened understanding of the necessity for an active lifestyle, and the rising prevalence of lifestyle diseases prompted health-conscious consumers to choose nutritious beverages. A rise in promotional and advertising methods among market-active manufacturers is also anticipated to contribute to the expansion of the beverage industry. Moreover, the industry is witnessing an increase in demand for low-alcohol-by-volume beverages, particularly among millennials and baby boomers. The rising sales of low-alcohol beverages can be attributed to customers' increasing health consciousness and the availability of a broader product selection with enhanced flavor, which makes it easier for consumers to select a product according to their preferences.
Due to the global incidence of diabetes, people are becoming increasingly aware of the significance of a balanced diet and active lifestyle. Consumers are opting for low-calorie, low-sugar, or sugar-free dietary patterns in foods and beverages as a result of increased health concerns and initiatives to prevent the emergence of lifestyle-related disorders. In beverages, consumers choose natural sweeteners such as stevia. PepsiCo Inc. and Coca-Cola have pledged to eliminate artificial additives and lower the amount of sugar in their drinks.

In addition, changes in consumer expectations for reduced or sugar-free products prompted beverage makers to innovate their products. These producers are producing a variety of unique goods to meet the escalating demand for such items, as customers are actively attempting to avoid consuming sugary beverages to avoid the negative effects of excessive sugar consumption.

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