On April 2015, Henkel & Co KGaA AG, Headquarters in Germany, is active in both consumer and industrial sector bids to buy hair care business of Procter & Gamble. The bids bring P&G one step closer to his cost-cutting strategy. The company offer for includes the Clairol and Wella brands of P&G's hair care business, and could fetch a valuation of USD 7 billion to USD 5 billion.
On Sep 2015, Beauty brand Intelligent Nutrients has announced the launch of PureServe, a new three step regimen for colour treated hair that boosts color and shine, while protecting it from environmental pollutants. The product lines contains: PureServe Color Saving Shampoo, is made of plant-based and sulphate-free formula which act very gently to the scalp and kind on hair color without causing any harm to natural oils or hair of color;. The cost of this product is USD 33.8.
On November 2015, according to the years of research in University of Illinois scientist demonstrated that lycopene, the red bioactive pigment found in tomatoes, reduces the growth of prostate tumors in variety of animals. So far, the scientist were unable to understand the trace of lycopene’s metabolism in the human body.
On Jan 2015, Emami, Kolkata based, FMCG company acquired a controlling stake of 66.67% in an Australian company, Fravin Pty Ltd. This Australian Company makes complete range of organic hair care and skin care products and it is organic certified with respective organic bodies in Australia and the U.S. Fravin is the owner of leading brand Abache Organics, in 2014, at the Sustainable beauty awards, held in Paris Abache Organics was awarded at the first place for the Green Formulations category.
On January 2016, according to a research conducted by the US Grains Council (USGC) in conjunction with North Carolina State University, stated that including corn distiller’s oil in poultry rations helps deliver carotenoid pigments to the birds giving them additional nutrition value.
On Feb 2015, An American retailer, Target Corporation, expand its product portfolio with the inclusion of four new natural hair care brands. These products are made of nutrient rich, free from harmful chemicals, plant based ingredients and restorative. With the inclusion of these four exclusive products Renpure, SoCozy, SoapBox and ATTITUDE the company offers its customer more than 25 new ways to get healthy and gorgeous hair.
On February 2016, Algatechnologies Ltd. announced the verification of its AstaPure Astaxanthin by the Non-GMO Project. In Jnauary 2016 the company received the compliance certification with the NGP seal. This verification by Non GMO project ensures that production of natural astaxanthin AstaPure meets the standard requirement set by the Non-GMO project, which includes continuing testing of high-risk ingredients.
On Sep 2015, Simply Organic launched its hair care product Oway. It is the world’s first professional product line with organic, biodynamic and fair trade ingredients. Oway color and products are made from biodynamic extracts and essential oils, from plants that are grown in accordance with principles of harmony between man and nature. This farm-to-chair approach assures that not only the best ingredients are being used, but that they are being grown in an ethical manner, which is important to the quality and use.
On Feb, 2015, The Hain Celestial Group, whose focus is on natural and organic products company with operations in Europe, North America and India acquired Belvedere International, Inc., a family-owned company Canadian company. The company was founded in the year 1981 by Rocco Donald Belvedere.
On March 2016, German based BASF has increased the prices of its Vitamin A products by 20% with an immediate effect. BASF is a leading producer of Vitamin A for many end users industries such as cosmetics, food and animal nutrition. This change in price escalation will not affect the existing contractual obligations with customers.
